With the main purpose of many a Community program, and in Anatolian Nairobi too (or 'Nairo' to be exact), to be all about and in all ways even, helping develop a Brand Personality {and not merely talk in all again, of helping develop Personality, and so as to meet perhaps, a certain American or Foreign standard too that is}.
Brand Personality:
http://en.wikipedia.org/wiki/Dimensions_of_brand_personality
